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CoDevs AI
Case Study

A Complete Custom CRM: 13 Modules, 6 Weeks, 70% Less Than the Next Quote

A MENA sales team needed a CRM that worked the way they sell. Traditional agencies quoted $150K and 6 months. We delivered in 6 weeks for a fraction of the cost.

~$90K
Saved vs. traditional quote
6-8 wks
Delivered in weeks, not months
13
Fully built modules
Live preview from day 2
Fixed-price quote
100% code ownership
Direct engineer access
Daily progress updates
The Challenge

Off-the-shelf CRMs didn't fit. Custom quotes were six figures.

The client needed a CRM built for how their sales team actually works. HubSpot and Salesforce were too rigid, too expensive per seat, or missing features specific to MENA sales workflows: multi-currency support, regional integrations, Arabic language readiness.

They got quotes from two traditional agencies:

$120K - $150K

Both agencies came back at six figures with a 4-to-6-month timeline.

Monthly check-ins only

No preview until months in. No guarantee the final product would match.

Platform lock-in

Code tied to the agency's platform. Ongoing per-seat fees to keep using it.

What We Delivered

A fully custom CRM with 13 modules, built in 6 weeks.

Everything their sales team needs to run daily operations from a single screen.

Pipeline Management

Drag-and-drop board with 6 deal stages. Weighted forecasts. Stale deal warnings. No more spreadsheets.

Lead Tracking

Auto-scored leads (Hot, Warm, Cold). Nurture sequences. Duplicate detection. Bulk reassignment in seconds.

Deal Management

Each deal has its own workspace: tasks, files, linked emails, competitor notes, full stage history.

Email Communications

Built-in inbox with threading, 5 templates with smart variables, and scheduled sending linked to deals.

Team Performance

Quota tracking, leaderboard, weekly metrics, and a full audit log. Data-driven coaching, not gut feeling.

Automation

6 rules on autopilot: auto-assign hot leads, stale deal alerts, welcome sequences, win celebrations.

8 Integrations

Slack, Gmail, Google Calendar, WhatsApp, Stripe, Zapier, HubSpot, and custom webhooks with health monitoring.

Access Control

5 roles, 25 permissions, 6 categories. Reps see their deals. Managers see their team. No data leaks.

+ Settings & Customization · Dark Mode · Responsive · Multi-currency (USD, AED, SAR, EGP) · English, Arabic, French
The Results

What they were quoted vs. what we delivered.

Cost
CoDevs AI$44,000 - $58,000
Other agencies$120,000 - $150,000
Timeline
CoDevs AI6 to 8 weeks
Other agencies4 to 6 months
Modules
CoDevs AI13 fully built modules
Other agenciesNot scoped in detail
Visibility
CoDevs AIDaily updates + live preview
Other agenciesBi-weekly check-ins
Code ownership
CoDevs AI100% theirs, forever
Other agenciesLocked to platform
Post-launch
CoDevs AIIncluded support plan
Other agenciesHourly billing

~$90,000 saved and delivered 3 months sooner than the next best option.

How We Work

Structured. Transparent. Absurdly fast.

1

We define everything before building anything.

A complete specification covering every module, screen, interaction, and permission. The client approved the scope before a single line of code was written. No surprises at delivery.

2

We build fast, but not reckless.

AI handles the repetitive work. Our engineers handle architecture, business logic, and quality. Every feature is reviewed by a human before it ships. This is not "vibe coding." It is structured development with AI as the accelerant.

3

The client sees progress every day.

From day two, they had a live preview link. Real screens, real interactions, real-time feedback. Not a slide deck. Not a wireframe. Working software. You will never wonder what is happening.

4

We hand over everything.

Full source code. No vendor lock-in. No per-seat licensing. No "you need our platform to run this." It is their software, permanently.

Why CoDevs AI

AI is the accelerant. Not the architect.

CoDevs AI is an AI-assisted software development agency. We use AI to move 3x faster while experienced engineers make every architecture decision, review every line, and own every outcome. The savings go to you.

We are not "vibe coders." Anyone can prompt an AI and get code that looks good in a screenshot. It breaks in production. It has no security, no tests, no architecture. We follow a structured 5-phase process: requirements first, architecture first, quality always.

Traditional Agencies
$50K - $250K+
3-6 months
Monthly check-ins
Often locked to platform
Quality varies by team
Account manager layer
Freelancers
$5K - $30K
Unpredictable timeline
Inconsistent updates
Usually yours
Inconsistent quality
Risk of ghosting
CoDevs AI
50-70% lower cost
3x faster delivery
Daily updates + live preview
100% code ownership
Production-grade, tested
Direct engineer access
3x
Faster than traditional agencies
50-70%
Lower development cost
100%
Code ownership, yours forever
Not just CRMs

We build whatever your business needs to run.

CRMs, dashboards, HR portals, helpdesks, client portals, SaaS platforms, mobile apps, and AI integrations. If it's custom software, we build it.

Internal CRMs
Reporting Dashboards
SaaS Products
Client Portals
Helpdesk / Ticketing
HR Systems
Mobile Apps
AI Integrations
Simple
3-5 days
vs. 2-4 weeks
Standard
1-3 weeks
vs. 2-3 months
Complex
3-6 weeks
vs. 4-6 months
Enterprise
6-10 weeks
vs. 6-12 months
See It Yourself

Try the interactive demo

We built a demo based on this project. Client data has been replaced with sample data, but the modules, workflows, and design are all real.

Drag-and-drop pipelineLead scoringEmail templatesTeam leaderboardDark modeAudit logMobile responsive
Try live demo